How to Create a Ladder of Engagement to Grow Your Base

Starting with small, simple actions and building from there can transform an ally into a supporter or leader.

People and allies do not usually become core leaders after our first outreach to them. They often start out taking a simple action and their engagement grows over time. As organizers, we think about how to deepen individuals’ and organizations’ commitment to our issue by increasing the level of engagement—we often refer to this as a ladder of engagement.

Use the resource below to create your own ladder of engagement based on your organization’s goals, capacity, and political and social landscape.